Storytelling is how humans communicate. As soon as we can talk we tell each other stories. The most powerful brands in the world hang off a story which is clear, powerful and consistent.
Your Brand Story needs to explain your corporate journey and create trust in your services and products. Sarah developed a method called Soul Writing which helps you and your PR and marketing teams get to the heart of your Brand Story, CEO/ Founder Story and Mission and communicate that clearly with customers, stakeholders, sponsors with impact.
Sarah is also a novelist and holds a PhD in Creative Writing as well as a MA in Digital and teaches on the MA Creative Writing at the University of Hull.
She can help your organisation get clear about your corporate story and develop powerful culture change programmes to ensure the story is consistent across the organisation.